New York, NY – Jennifer Walsh, beauty veteran and former owner and founder of The Beauty Bar, has created yet another new concept in beauty with the country’s first collegiate beauty brand, aptly named Pride & Glory. With team-branded bath and body products, it specifically caters to alumni, fans of universities and the college market while also supporting local charities.
Pride & Glory beauty products appeal to the college market while inspiring students and alumni to "live and give with pride." Consumers can show off their school pride by purchasing Pride & Glory beauty products that are custom branded for their school. And two percent of profits from the sale of each item goes back to the charity of that school's choice through Pride & Glory’s trust, Inspiration Nations.
Walsh dreamed up this concept after spending six months leading a group of volunteers in the Rockaways after Superstorm Sandy. "What if I created a beauty brand that at its core is about giving back to local communities?" she said. "Could this concept literally change lives through beauty? When one person uses their voice for change, they can make a real difference. Now think of what we could all do together." Walsh realized that the college market was the ideal place to start. "It might be the market with the greatest voice," she said. "And it's one that beauty has never tapped into before." Walsh is now the first proprietor in the US to hold the licensing rights to create a full line of bath and body care and so on for the collegiate market. She also says that customers from her old company, The Beauty Bar used to come into her shops looking for college logoed products over a decade ago!
Notably, all Pride & Glory products including soap, shower gels, hand washes and lotions are 100% made in the USA. Many more products are to come over the next three to five years.With the official start of the academic year upon us, the brand is garnering increased interest from retailers and the investment community.