Friday, July 5, 2013

Morphe Brushes - Press Release

This site is totally droolworthy!!!  I know what's going on my wishlist.....just about everything.

A destination for consumers and professionals to discover luxury makeup brushes at the best prices on the beauty and skincare markets
(Los Angeles, CA) - Morphe Brushes is our nation's first dedicated brick and mortar makeup brush boutique -- priding itself on supplying every beauty aficionados with premium makeup brushes at affordable prices.  The company began online, manufacturing and distributing to beauty professionals and students, but owners and siblings- Linda and Chris Tawil soon exposed a demand in the beauty market for a makeup brush retail store that catered to both professionals and consumers.  Linda explains, 

"The first question people always asked us at trade shows was "do you have a store?", so we decided to start looking for a centrally located space in the greater Los Angeles area to house the business.  Our goal was to create a store that would act as both a seminar space and retail brush boutique; allowing customers to feel the brushes, ask questions and receive one-on-one attention, while showcasing our brush collections in an organized and warm setting".  

From start to finish, Morphe is committed to exceeding beauty and makeup expectations.  To make the shopping experience stress free and educational, the boutique is geared with an expert staff that is happy to assist customers in finding the perfect brushes for any function and application.  The opulent style of the boutique is stylish and inviting with décor similar to a French boudoir; with dark chocolate wood floors and romantic red chandeliers.  The walls are lined with Morphe's extensive selection of cruelty-free natural and fine synthetic bristles available in sable, goat, Italian badger, or vegan options.  Morphe currently has nine brush collections: Studio Series; Studio Pro Series; Italian Badger Series; Perfectly Pink Series; Luna Badger Series; Morphe Luna Series; Morphe Synthetic Series; Morphe Duo Fiber Series; and the Morphe Esthetic Treatment Series.  Each and every Morphe brush is entirely handmade, exceptionally durable, and carries warranties.  

"The secret to a flawless makeup look is a great set of brushes.  When I'm working on set, or getting ready for a night out, my Morphe brushes are always close by.   As a pro makeup artist, I'm all about contouring - and my Morphe Luna Angle Brush creates a perfectly chiseled look every time", says Zena Shteysel, head of the makeup department on "Dancing with the Stars" and a two-time Emmy-award winner. 

Morphe has a brush for everything: eyes, cheeks, foundation, and lips.  For example, the eye makeup brushes cannot be beat; offering more five different categories, in nine different collections, for eye blending, shadow, defining, liner, smudging and brows, each collection with a variety of brushes for any type of application. To meet everyone's unique beauty needs, Morphe also has a powder and foundation brush for every desired finish and cosmetic product.  The various powder and foundation brushes include, an ultra-soft natural bristle for mineral, loose powder and traditional cosmetics that gives a smooth and flawless application; densely packed bristles that allow for deeper and more defined finish; ultra-soft blend of goat and microfiber bristles that obtain a light application using powder, emollient, liquid and crème based foundation; and Japanese synthetic bristles that do not absorb oils or products, making it the most hypoallergenic brush available. 

In addition to their brushes, Morphe also carries:
  • Morphe preselected or customized Makeup Palettes- concealer, foundation, lip, blush, and ultra high-pigment eye shadow 
  • Koren Zander, also known as "Enkore Makeup" PRO Brush Soaps- rich in luxurious, deep moisturizing and conditioning oils including Argan Oil and Maracuja Seed Oil (Brazilian passion fruit)
  • Stilazzi Bags, Organizers, Cases, Pouches, and Rollers
  • Z Palettes- the ultimate customizable magnetic makeup palette that is universal and able to fit any color pan.  
Morphe Brushes is now open to the public, and is located at 616 South Victory Blvd., Burbank, CA 91502.  Hours of business include, 11a.m.-5p.m. Monday thru Friday, with Saturday hours coming soon.  For more information, visit

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